Generative Engine Optimisation (GEO) Services
SEARCH IS NO LONGER JUST A LIST OF BLUE LINKS!
From Google’s AI Overviews to ChatGPT, Gemini and Perplexity, people are now discovering brands, services and solutions through AI-generated answers. Instead of scrolling, they ask questions and expect a clear, confident response on the spot.
At Code Violet Media, we help businesses become part of those answers.
Our Generative Engine Optimisation (GEO) services are designed to position your brand where modern discovery happens, inside AI-driven search experiences, conversational tools and large language models that shape how people research and decide.
If your brand is not visible or accurately represented in these systems, you are already losing ground.
What is Generative Engine Optimisation?
Generative Engine Optimisation, or GEO, is the process of making your website, content and digital presence easy for AI systems to read, understand, trust and reuse. Rather than focusing purely on rankings, GEO focuses on how AI models interpret information, identify authority and decide which brands to reference when answering real-world questions. This includes visibility across platforms such as Google AI Overviews, ChatGPT, Gemini, Perplexity, Claude, Copilot and emerging AI tools that pull from the open web. The aim is simple. When someone asks a question your business should be able to answer, your brand should be present, accurate and clearly positioned as a credible option.
SEO Consultancy
Our Perth SEO team conducts thorough research, including anything and everything about your industry, competition, keywords, and current situation.
Strategy Plan
After establishing specific, measurable, and realistic SEO goals, we lay out digital marketing plans, pick content marketing activities and SEO strategies and conduct acomprehensive SEO audit.
Strategy Execution
We carry out all the plans and strategies for our SEO clients, which may come in the form of a relaunched website or more robust and relevant content using optimal keywords, link-building campaigns, and execution of necessary changes.
Performance Tracking
We track SEO efforts using observable metrics and analytics that show keyword ranking, backlink growth, conversion, organic search, mobile traffic, bounce rate, web activity, clickthrough rate (CTR), domain authority, and perhaps more.
Result Assessment
Our SEO experts assess the performance based on the SEO goals set out pertaining to search engine rankings, raw website traffic, brand image, customer engagement, lead acquisition, conversions, and e-commerce sales revenues.
Scaling Up SEO
Based on the SEO results, we will either sustain them or tap other SEO strategies. We will stop at nothing to attain if not exceed your SEO goals – that’s our guarantee!
GEO vs traditional SEO
SEO and GEO are closely linked, but they are not the same thing.
SEO helps search engines crawl, index and rank your pages. GEO helps AI models summarise, cite and explain your content in natural language responses.
Generative engines do not rank results in the traditional sense. They synthesise information from multiple sources using entity relationships, context, clarity and trust signals. Your content is either understood and reused, or ignored.
This means success is no longer just about traffic. It is about representation.
Code Violet Media builds GEO strategies that work alongside strong SEO foundations, ensuring your site performs in both traditional search and AI-driven discovery. One without the other leaves serious gaps.
Why GEO matters now
AI-powered search is changing how people:
- Discover brands for the first time
- Research products and services
- Compare providers
- Get answers without clicking through to websites
As adoption grows, website clicks are declining for many informational queries. The visibility battle has moved higher up the funnel, into the answers themselves.
AI engines often draw from multiple sources when forming responses, and some provide no links at all. If your content is not structured, clear and trusted by these systems, your brand may never be mentioned, even if you are a market leader.
GEO is how you protect visibility, shape how your brand is described, and stay competitive as search behaviour shifts.
Machine-readable foundations
We ensure your site is accessible to AI crawlers and language models. This includes clean, reliable HTML, server-side rendering where appropriate, and removing barriers that prevent AI tools from accurately accessing your content.
Structured, scannable content
AI models rely on structure to extract meaning. We design and refine content using clear headings, logical hierarchy, focused sections and structured formats such as lists, tables and FAQs.
Clear entity definition
Generative engines think in entities. We help define who you are, what you do, who you serve and where your authority sits. This clarity strengthens how AI systems associate your brand with specific topics, industries and use cases.
Topical authority through content hubs
Rather than isolated pages, we build connected content ecosystems. These topic clusters help AI models understand depth, relevance and expertise across your key service areas.
Our GEO services
Code Violet Media offers GEO as a standalone service or as part of a broader SEO and digital growth partnership.
We manually assess how your brand appears in AI-generated responses, measuring visibility, accuracy, sentiment and citation patterns. This provides a clear starting point and highlights missed opportunities.
For clients who want deeper insight, we work with leading AI visibility platforms to track trends over time. This includes citation accuracy, competitor presence, topic coverage and performance across different AI models.
We assess your website’s technical setup, content structure and online reputation through an AI lens. From this, we build a clear roadmap to improve crawlability, machine readability and brand representation.
Featured Projects
PERTH-BASED SEO TEAM WITH ABUNDANT EXPERIENCE THAT ONLY DELIVERS WINNING SEO RESULTS
Client-centric focus through expeditious and diligent actions, keeping our SEO clients in the loop.
Honest and ethical SEO company in Perth that companies can rely on.
Excellent ROI and longer-lasting SEO results.
Bespoke SEO strategies that are data-driven, innovative, and scalable.
We provide search engine optimisation (SEO) consulting and analysis in plain, easy-to-understand English. When we walk you through an audit of your site’s current search engine results, we explain how key data points impact your profitability. Unlike other SEO specialists in Perth, our SEO strategy is custom-tailored to your business needs, target audience, and growth plans.
We have become a trusted SEO company in Perth because we under-promise but over-deliver. If you are results-driven like us, we are just the right SEO team for your business.
Collaborate with us TODAY and see how we have helped many Perth businesses of all sizes, one successful SEO campaign after another.
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Faq
Freequently Ask Questions
No. GEO builds on SEO. Strong technical SEO, clean structure and high-quality content are essential foundations for AI visibility.
Yes. Being referenced accurately in trusted AI responses strengthens authority and confidence, even when users do not click through.
No. GEO is often more valuable for niche experts and service-based businesses where clarity and authority can outperform size.
Getting started with Google Ads is straightforward. It begins with a discussion about your business goals, budget and target audience. From there, your campaigns are planned, built and launched with proper tracking in place so results can be measured accurately. Once live, performance is monitored and refined over time to improve outcomes and reduce wasted spend.
We cannot predict exactly how search will evolve, but one thing is clear. AI-driven search is not a passing phase. It represents a fundamental change in how people find information, compare options and choose who to trust.
Brands that move early secure visibility and shape how they are perceived. Brands that delay risk being left out of the conversation altogether.
Code Violet Media helps you control how your brand is interpreted and referenced in the AI-generated answers influencing real buying decisions.
If you want your business to be clearly understood, consistently trusted and confidently recommended by AI-powered search, Generative Engine Optimisation is no longer optional. It is a critical part of modern search strategy.
Let’s build it the right way.
